Project: ROAS Uplift for a Toronto E-commerce Brand π
Key KPI: Return on Ad Spend (ROAS)
Precision budget reallocation focused on high-intent customer segments within the Greater Toronto Area. We shifted spend dynamically between Google Shopping and performance social ads, achieving a verifiable 45% increase in ROAS over three months for this Canadian retailer.
Project: CPL Reduction for a Vancouver SaaS Provider π
Key KPI: Cost Per Lead (CPL)
Implemented hyper-targeted negative keyword strategies and audience suppression lists for a B2B SaaS company based in Vancouver. Our methodology successfully filtered out unqualified traffic, resulting in a consistent 30% reduction in CPL while maintaining lead volume growth across all paid channels.
Project: Geo-Targeting Efficiency in QuΓ©bec and Ontario πΊοΈ
Key KPI: Conversion Rate (CVR) by Region
Fine-tuned language and provincial targeting for a national service provider. We isolated high-performing regions in MontrΓ©al and Ottawa, dedicating 70% of the budget to these areas. This technical focus boosted the regional conversion rate by 22% within the initial campaign launch phase.
Project: Cross-Platform Funneling for National Coverage π
Key KPI: Cost per Acquisition (CPA) Integration
Architected an integrated campaign structure that moved users seamlessly from top-funnel awareness on display ads to bottom-funnel conversion on search. This minimized duplicate spend, resulting in a blended CPA reduction of 18% while expanding market penetration across Canadian provinces.
Project: Local Spend Maximization for a Calgary Service ποΈ
Key KPI: Share of Voice (SOV) Local
Developed a hyper-local strategy targeting specific neighbourhoods in Calgary and Edmonton with optimized ad schedules. By focusing budget on peak demand times, the local search Impression Share for the client increased by over 60%, dominating the local service market effectively.