Case Study: Reducing CPA for a Canadian B2B Service
Strategy: Identified low-performing keywords and implemented precise negative matching. Shifted budget allocation to high-conversion devices and time slots unique to Canadian office hours. KPI: Reduced Cost Per Acquisition (CPA) by 22% while maintaining lead quality and volume.
Case Study: Localised Ad Extensions for Retail CA
Strategy: Implemented custom location extensions and callout snippets with Canadian terminology and provincial targeting. Focused on campaigns for major retail locations in Toronto, Vancouver, and Montreal. KPI: Increased local ad engagement (click-through rate) by 15% across targeted regions.
Case Study: Audience Targeting Expansion with Microsoft Data
Strategy: Activated Microsoft Audience Network campaigns using unique LinkedIn targeting demographics available exclusively through Microsoft Advertising. Focused on professional job titles in Canadian tech sectors. KPI: Generated 40% more upper-funnel impressions compared to traditional search campaigns.
Case Study: Shopping Campaign Optimization for E-commerce CA
Strategy: Restructured Microsoft Shopping Campaigns using advanced bid modifiers based on product categories and Canadian regional performance. Ensured product feed tax and currency were correctly set for the CA domain. KPI: Increased Return on Ad Spend (ROAS) by 1.5X year-over-year.
Case Study: Advanced Search Query Mining for Niche Keywords
Strategy: Conducted deep analysis of user search queries in Microsoft Advertising, identifying niche and underpriced Canadian terms. Created highly specific ad groups to capture this low-competition, high-intent volume. KPI: Achieved a 10% higher conversion rate on niche terms compared to generic keywords.
