Rafia Awan is a skilled Digital Marketing Expert at Epik Funnel USA, specializing in SEO, paid ads, and funnel optimization. She helps businesses grow online by combining creative strategy with data-driven execution. Known for her efficiency and results-focused approach, Rafia delivers impactful digital solutions that drive measurable success.
9 Articles Published
A new study by IAB and Talk Shoppe reveals that while Artificial Intelligence (AI) is excellent for speeding up product discovery and comparisons, it is far from being the final stop in the consumer journey. Shoppers exhibit low trust in...
Internal documents from Meta, the company behind Facebook and Instagram, reveal a shocking projection: the tech giant estimated it would generate approximately $16 billion in revenue in 2024 from ads promoting scams and banned goods. This equates to about 10%...
Expressly paying for links has been obsolete for a long time it’s a high-risk gamble in the SEO world. Yet, as you engage in genuine link building, digital PR, and work to gain brand mentions, you’ll inevitably face solicitations for...
The shift to conversational AI in search, exemplified by Bing’s insights, is redefining what success looks like for online publishers and brands. The consumer journey’s research phase is moving entirely into the AI environment, which means traditional click-focused metrics are...
The Internet Archive, universally known as the Wayback Machine, is generally perceived as a digital museum for old web pages. However, its utility for active website owners goes far beyond historical viewing. The Wayback Machine offers six powerful, practical benefits...
YouTube is dramatically boosting the advertising capabilities of its short-form video platform, Shorts. The latest round of updates introduces comment sections on eligible Shorts ads, allows creators to include direct links to brand websites, and significantly expands ad delivery to...
A major new analysis conducted by SE Ranking, which scrutinized approximately 300,000 domains, has found that the proposed file standard is not yet influencing AI visibility. The study reveals that adoption remains minimal and there is no measurable link between...
Google has officially updated its core updates documentation, explicitly confirming that smaller core updates happen on an ongoing basis, allowing websites to see ranking improvements without having to wait for the major, named updates. Key Takeaways from the Documentation Update...
Google is experimenting with a subtle but exciting update to Shopping ads that could significantly benefit local retailers. Some ads that use local SEO services in USA and local inventory feeds are now showing the merchant’s city or town directly...
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