Improved local search rankings for a chain of coffee shops, resulting in increased foot traffic and online visibility in target cities. Implemented Google My Business optimization, local citation building, and geo-targeted content. The client saw a significant rise in local inquiries.
Tools Used:
Google My Business, BrightLocal, Moz Local, SEMrush
Time Start and End:
January 2025 – April 2025
Links:
Strategy:
Hyper-local keyword targeting, GMB profile optimization, consistent NAP data across directories. Focused on mobile search experience and review management.
Enhanced organic search visibility and conversion rates for an online fashion retailer. Optimized product pages, implemented schema markup, conducted technical SEO audits, and developed content strategies for category pages, leading to a 30% increase in organic revenue.
Tools Used:
Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog
Time Start and End:
February 2025 – June 2025
Strategy:
Technical SEO for crawlability, keyword research for product categories, internal linking optimization. A/B testing on product descriptions and CTAs.
Developed and executed a content strategy for a B2B SaaS company, increasing organic traffic by 150% and lead generation by 60% within 12 months. Focused on long-form guides, blog posts, and thought leadership articles, establishing the client as an industry authority.
Tools Used:
Clearscope, Surfer SEO, HubSpot, Google Search Console, Google Analytics
Time Start and End:
March 2025 – July 2025
Links:
Strategy:
Pillar-cluster content model implementation, keyword gap analysis, competitive content benchmarking. Emphasis on user intent and search intent mapping.
Successfully managed a large-scale website migration for an enterprise client with minimal impact on organic rankings. Performed comprehensive technical SEO audits, 301 redirect mapping, and post-migration monitoring to ensure a smooth transition and maintain search visibility.
Tools Used:
Screaming Frog, DeepCrawl, Google Search Console, Lighthouse, Log File Analyzer
Time Start and End:
April 2025 – August 2025
Links:
Strategy:
Detailed pre-migration crawl, rigorous redirect implementation and testing, continuous monitoring post-launch. Prioritized core web vitals and indexation.
Led international SEO efforts for a travel booking platform, expanding organic reach into 5 new European markets. Implemented hreflang tags, geo-targeting, and translated keyword research, resulting in a 45% increase in international organic traffic.
Tools Used:
Ahrefs, SEMrush, Google Analytics, Google Search Console, DeepCrawl
Time Start and End:
May 2025 – September 2025
Strategy:
Localized content strategy, hreflang tag implementation, international link building. Focused on country-specific search engine preferences.
Helped a publishing client recover from a Google algorithmic penalty and establish long-term SEO resilience. Involved extensive content quality audits, disavow file management, and core update analysis, resulting in a full recovery of lost rankings and traffic.
Tools Used:
Google Search Console, Ahrefs, SEMrush, Copyscape, PageSpeed Insights
Time Start and End:
June 2025 – October 2025
Strategy:
Comprehensive content audit for thin/low-quality content, toxic backlink analysis and disavowal. Implemented E-E-A-T principles and site structure improvements.
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