Project: Organic Search Gap for a US HealthTech Startup
Conducted an intensive audit of the top three US competitors to identify missed organic ranking opportunities. We utilized advanced keyword clustering and difficulty matrices to pinpoint high-volume, low-competition terms. This delivered a clear SEO roadmap, leading to a 35% increase in non-branded organic traffic within six months. Key KPI focus: Keyword Gap Coverage and Organic Traffic Share.
Project: Deconstructing Paid Media Strategy for B2B Software
Analyzed the full PPC ecosystem (Google, LinkedIn) of US market rivals to expose their ad copy, offer funnels, and geo-targeting limits. We replicated high-performing campaigns while undercutting inefficient spend. This surgical approach reduced the client’s Cost Per Conversion (CPC) by 22% and allowed for strategic budget reallocation toward proven regional campaigns. Key KPI focus: Cost Per Conversion (CPC) and Ad Spend Efficiency.
Project: Authority and Link Profile Mapping in the US Northeast
Performed a comprehensive backlink and content freshness analysis on competitors dominating specific US industry verticals. We identified high-authority domains linking to rivals but not the client. This provided a prioritized list for outreach and content replication, resulting in a 4.5x growth in the client’s Domain Rating (DR) and improved ranking velocity. Key KPI focus: Domain Rating (DR) and Quality Backlink Acquisition.
Project: Market Share and Traffic Benchmarking for US E-commerce
Leveraged proprietary data modeling to accurately estimate the online revenue and market share of key US e-commerce rivals. We tracked their product launches and seasonal traffic patterns to anticipate shifts. This tactical intelligence allowed the client to adjust inventory and marketing budgets proactively, capturing an additional 12% of vertical market share. Key KPI focus: Estimated Revenue Share and Traffic Growth Index.
Project: Technical Site Architecture Audit Against Top Rivals
Performed a deep technical audit of competitor websites, focusing on site speed, mobile responsiveness, and page depth to uncover structural advantages. We identified crawl budget issues and site architecture flaws in the client’s platform relative to rivals. Implementing fixes based on this data led to a measurable improvement in Core Web Vitals and a 15% crawl rate increase. Key KPI focus: Core Web Vitals and Page Load Time.