Case Study: Scaling E-Commerce Revenue – 45% Sales Growth
Overview
A fast-growing fashion brand wanted to boost its online revenue and increase customer loyalty. While their product catalog was strong, they faced low repeat customer rates and a high cart abandonment rate. They needed a multi-channel digital strategy to drive conversions and retention.
Challenge
The client aimed to increase online sales, reduce cart abandonment, and improve retention and repeat purchase rates. Their existing marketing efforts were fragmented and lacked personalized messaging across customer touchpoints.
What We Did (Practical Approach)
Targeted Email Marketing Campaigns:
- Segmented customer lists by behavior and purchase history.
- Built automation flows: welcome, cart abandonment, post-purchase.
- Used A/B testing to optimize open rates and conversions.
Product Page Optimization:
- Improved layout, especially for mobile UX.
- Added social proof (reviews), urgency tags, and guides.
- Optimized image load speeds for performance.
Engaging Social Media Shopping Ads:
- Launched dynamic product ads on Meta platforms.
- Used carousel and short-form video for seasonal collections.
- Retargeted users who visited but didn’t convert.
Tools & Technology Used
- Klaviyo – Email marketing and automation
- Shopify + GA4 – E-commerce tracking and reporting
- Meta Ads Manager – Social media advertising
- Hotjar – User behavior insights
- Canva / Figma – Creative design for ads and emails
- Slack + Trello – Internal coordination
Timeline
| Phase | Activities | Duration |
|---|---|---|
| Discovery | Data review, audience segmentation | Week 1 |
| Build | Email flows, product page testing | Week 2–3 |
| Launch | Go live with ads and campaigns | Week 4 |
| Optimize | A/B testing, retargeting improvements | Week 5–6 |
| Evaluate | Reporting and growth planning | Week 7 |
Total Duration: ~7 Weeks
Team Support
- E-commerce Strategist – Oversaw funnel and campaign flow
- Email Marketer – Built automated workflows
- Paid Media Manager – Ran Meta shopping ads
- UX Designer – Improved site and product page design
- Developer – Handled speed and site performance
Challenges We Faced
- High cart abandonment rate with no recovery system
- Mobile experience was under-optimized
- Lack of visual consistency across channels
- Initial customer data segmentation was weak
Results & Outcome
- ✅ 45% Increase in online sales
- ✅ 60% Increase in email-attributed revenue
- ✅ 25% Reduction in cart abandonment
- ✅ 2x ROAS on Meta ad campaigns
- ✅ Improved retention through automated workflows