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Aura

Amazon Repricer

The smartest AI repricer for Amazon sellers. Increase sales and maximize profits by automatically adjusting your prices to win the Buy Box using machine learning.

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About This Tool

Aura is an artificial intelligence engine designed specifically for Amazon FBA sellers. Unlike rule-based repricers that simply drop prices by a penny, Aura uses advanced machine learning to analyze competitor behavior and find the optimal price point that wins the “Buy Box” without sacrificing profit margins.

How to Use

  1. 1. Connect your Amazon Seller Central account.
  2. 2. Set your minimum and maximum prices for your inventory.
  3. 3. Enable “Maven” (Aura’s AI strategy) on your listings.
  4. 4. The AI automatically adjusts prices 24/7 based on competition.
  5. 5. Monitor your “Buy Box Win Percentage” in the dashboard.

Key Features

🧠 Maven AI
⚡ Instant Repricing
⚙️ Workflows

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Additional Information

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Use Cases

Aura is used by high-volume Amazon sellers, particularly those in Wholesale and Arbitrage, where price competition is fierce. It automates the tedious task of monitoring competitors and adjusting prices manually, saving sellers hours every day.

Maven AI

Maven is Aura’s proprietary AI engine. Unlike older repricers that require you to set complex “If/Then” rules, Maven learns from the market. If it notices a competitor runs out of stock, it might raise your price to increase profit. If competition heats up, it finds the optimal floor price.

Workflows

Aura allows for advanced “Workflows.” For example, you can set a rule to automatically switch a strategy from “Profit Maximization” to “Liquidation” if a product hasn’t sold in 90 days, automating your inventory health management.

Limitations

Aura is strictly for Amazon sellers; it does not currently support Walmart or eBay. Additionally, it requires a Professional Seller Account on Amazon to access the necessary API credentials for automated repricing.

Profit First

While many repricers race to the bottom (the lowest price), Aura’s goal is to maximize time in the Buy Box at the *highest possible price*. It will often raise prices when it detects it has the Buy Box share, ensuring you don’t leave money on the table.