Project: Pillar and Cluster Model for a National Law Firm
Developed a robust Topic Cluster framework focusing on complex legal themes relevant to the US judicial system. We architected a core pillar page and supporting cluster articles, linking them structurally to boost topical authority. This technical SEO structure led to a 40% increase in rankings for high-value, non-branded keywords. Key KPI focus: Topical Authority Score and Cluster Ranking Improvement.
Project: Sales Funnel Content Mapping for B2B Tech in Silicon Valley
Mapped content assets precisely to each stage of the B2B sales cycle (TOFU, MOFU, BOFU) for a SaaS client, focusing on decision-making triggers for US enterprises. We identified informational gaps at the bottom of the funnel and created conversion-focused case studies and demos. This drove a 28% increase in Sales Qualified Lead (SQL) generation directly from content downloads. Key KPI focus: Content-Driven SQLs and MOFU to BOFU Conversion Rate.
Project: Hyper-Specific Audience Persona Deep Dive for US Healthcare
Conducted ethnographic research and data analysis to refine content personas, focusing on the pain points and regulatory concerns of US healthcare administrators. We defined tone, format, and distribution channels to match these new personas. This strategic clarity resulted in a 60% increase in content resonance, measured by time on page and lead quality scoring. Key KPI focus: Lead Quality Score (LQS) and Average Time on Page.
Project: Legacy Content Audit and Optimization for E-commerce
Audited a massive library of existing US-targeted e-commerce content, identifying articles for update, consolidation, or deprecation based on performance data (Google Search Console). We optimized high-potential pieces for conversion and authority. This tactical strategy improved the average organic ranking position for 80% of targeted pages, delivering efficiency gains. Key KPI focus: Organic Ranking Position and Content Decay Rate reduction.
Project: Gated Asset Strategy for Lead Nurturing in the Midwest
Developed a sequence of high-value gated assets (white papers, toolkits) strategically placed at key points in the funnel to capture qualified US leads. We integrated them directly into the CRM and lead scoring system. This strategy led to a 4.5% conversion rate on landing pages and delivered a 7x increase in leads categorized as sales-ready within the first three months. Key KPI focus: Lead Capture Rate and Lead Scoring Velocity.