Project: E-commerce Checkout Optimization for “Retail US East” π
Challenge: A national retailer observed significant cart abandonment during the final steps of their purchase process on the West Coast. Epik Funnel’s Solution: We implemented heuristic analysis and user session recordings, leading to a simplified, trust-focused one-page checkout flow.
Key Performance Indicator: Decreased Cart Abandonment Rate by 21% and achieved a 15% increase in purchase completions.
Project: High-Velocity Landing Pages for “Tech Startup Texas” β‘
Challenge: A US-based SaaS startup needed their paid media landing pages to generate qualified demos faster without increasing ad budget. Epik Funnel’s Solution: We performed split testing on value propositions and primary Call to Action (CTA) placement using multivariate testing methods.
Key Performance Indicator: Boosted the primary CTA Conversion Rate by 32%, directly lowering the Cost Per Acquisition (CPA) by 18%.
Project: Average Order Value Multiplier for “Midwest B2C” π°
Challenge: A growing B2C brand needed to increase the Average Order Value (AOV) of existing customers across their North American demographic. Epik Funnel’s Solution: We strategically positioned personalized upsell and cross-sell widgets on product and cart pages, optimizing the visibility of bundles.
Key Performance Indicator: Successfully increased the Average Order Value (AOV) by 17.5% through dynamic offer placement logic.
Project: Mobile-First UX Conversion for “Finance LA” π±
Challenge: A West Coast financial service provider suffered from low mobile engagement and form completion rates among US users. Epik Funnel’s Solution: Focused optimization on thumb-friendly navigation, minimizing data entry fields, and improving page speed score metrics specifically for mobile users.
Key Performance Indicator: Achieved a 40% lift in mobile form submission rate and reduced perceived load time by 1.2 seconds.
Project: Technical Lead Form Efficiency for “B2B NYC” βοΈ
Challenge: A high-value B2B service in the Northeastern US had friction points in its multi-step contact forms, causing high drop-off rates. Epik Funnel’s Solution: We deployed conditional logic fields and dynamic progress bars. Rigorous usability testing identified and eliminated key frustration points.
Key Performance Indicator: Increased the overall Qualified Lead Volume by 26% while maintaining lead quality standards.