Project: Core Web Vitals Optimization for “Regional E-commerce Platform”
Conducted in-depth analysis of mobile load speed bottlenecks including server response time and script blocking resources. Technical KPI Focus: Reduced Largest Contentful Paint (LCP) by 40% and minimized Cumulative Layout Shift (CLS), moving the site into Google’s green zone for a competitive edge.
Watch Complete Portfolio Video →Project: Fluid Grid & Layout Adaption for “Corporate Services SG”
Implemented modern CSS Grid and Flexbox layouts to ensure pixel-perfect content scaling across all Singaporean devices, from phablets to tablets. Technical KPI Focus: Eliminated horizontal scrolling and rendering breaks across all popular viewport widths, ensuring consistent content hierarchy and readability on small screens.
Watch Complete Portfolio Video →Project: Touch Target & UX Flow for “Local F&B Ordering Portal”
Redesigned navigation and primary calls-to-action to meet the minimum recommended touch target size (44x44px) for mobile usability. Technical KPI Focus: Reduced mobile rage clicks by 65% and streamlined the user journey from product selection to checkout completion, enhancing mobile satisfaction scores.
Watch Complete Portfolio Video →Project: Responsive Image Delivery for “Tourism Agency SG”
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Project: Mobile Conversion Uplift (CRO) for “FinTech Sign-Ups”
A/B tested mobile form design, keyboard attributes, and checkout flows to remove friction points specific to touch interaction. Technical KPI Focus: Improved the mobile form completion rate by 22% and reduced cart abandonment by 17%, achieving a significant Return on Investment (ROI) for the mobile channel.
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