Project: E-Commerce Funnel Conversion Audit for “SG Retailer” 📈
**Client Summary:** “SG Retailer” faced high cart abandonment and low purchase rates across the Singaporean and Malaysian markets, signaling major leakage points in their funnel.
Technical & KPI Focus:
- **Challenge:** Low conversion rates and outdated website impacting online sales in a fast-paced retail landscape.
- **Solution/Approach:** Conducted a comprehensive **UX/UI Audit on mobile devices (dominant in SG)**, redesigned the local payment-optimized checkout flow, implemented personalized product recommendation engines, and enhanced overall **Core Web Vitals**.
- **Milestones:** Funnel Mapping & Drop-off Analysis, A/B Testing, **Go-Live Deployment on AWS/GCP (Singapore region)**, Post-Launch Monitoring.
- **Duration of Service:** 14 weeks initial engagement, now ongoing retainer.
- **Key Result (KPIs):** **40% increase in sales revenue**, **25% overall conversion rate lift**, **15% bounce rate reduction** (a critical metric for mobile traffic).
- **Client Feedback:** “Epik Funnel truly understood our needs and delivered a high-performance site. Our sales in Singapore have never been higher!”
Project: Regional Competitor Mapping for “APAC Services” 🗺️
**Client Summary:** “APAC Services” needed a new digital blueprint to gain a competitive edge over established regional players and clearly define their market position.
Technical & KPI Focus:
- **Challenge:** Needed a modern, scalable website to reflect their international presence and attract top-tier talent in Southeast Asia.
- **Solution/Approach:** Brand-aligned visual design, implemented a **headless CMS** for multi-language support (English, Mandarin, Malay), robust **security hardening (Singapore-compliant)**, and career funnel integration.
- **Milestones:** Market Positioning Workshop, Technical Architecture, Dev & Deployment (Geo-Targeted), **Brand Perception Score** improvement.
- **Duration of Service:** 20 weeks.
- **Key Result (KPIs):** Improved **Brand Perception Index**, **30% inbound MQL inquiries** from key APAC regions, **20% career application quality** increase.
- **Client Feedback:** “The new strategy perfectly captures our global vision. It’s user-friendly and incredibly effective for our business development.”
Project: B2B SaaS Omnichannel Activation for “DataFlow Asia” 🔗
**Client Summary:** “DataFlow Asia’s” complex analytics platform was suffering from high new-user friction and a confusing onboarding flow, leading to significant early-stage churn.
Technical & KPI Focus:
- **Challenge:** Complex analytics platform suffered from poor usability, leading to high churn rates and customer frustration in a competitive B2B space.
- **Solution/Approach:** Deep **user research** into regional analyst behavior, journey mapping, iterative **Figma prototyping**, developed a reusable **design component library**, simplified dashboard views, and integrated a **PQL (Product Qualified Lead) tracking system**.
- **Milestones:** User Research & Wireframing, UI/UX Redesign, Component Development, **PQL Velocity Increase**.
- **Duration of Service:** 22 weeks.
- **Key Result (KPIs):** **25% reduction in support tickets** (due to clearer UI), **15% increase in core feature adoption**, improved **Customer Satisfaction Score (CSAT)**.
- **Client Feedback:** “The new interface is a game-changer for our Asian client base! Our users are delighted, and we’ve seen a noticeable drop in churn.”
Project: Content-Driven B2B Lead Flow for “SupplyChain Pro” ⚙️
**Client Summary:** “SupplyChain Pro” needed to generate high-quality B2B leads via informational content, but their existing blog was slow and poorly indexed in regional search engines.
Technical & KPI Focus:
- **Challenge:** Blog lacked mobile responsiveness (critical for executive travel) and wasn’t optimized for complex B2B search terms.
- **Solution/Approach:** Migrated to a **high-performance cloud environment**, implemented **advanced SEO best practices (JSON-LD schema for articles, fast loading)**, and enhanced **topic cluster structure** targeting logistics keywords.
- **Milestones:** Platform Migration, Technical SEO Audit, Content-to-Lead Form Integration, **Organic Lead Source Tracking**.
- **Duration of Service:** 12 weeks.
- **Key Result (KPIs):** **50% increase in mobile traffic**, **35% organic visibility** for industry terms, **longer session duration** on key articles.
- **Client Feedback:** “Our content is finally reaching decision-makers across the region. The new blog structure and speed have given us a clear competitive edge.”
Project: Hyper-Local Mobile-First Strategy for “FoodieFinds App” 📱
**Client Summary:** “FoodieFinds App” needed a high-converting landing page specifically tailored to drive app downloads and hyper-local sign-ups for their Singapore launch.
Technical & KPI Focus:
- **Challenge:** Needed a high-converting landing page to drive high-volume app installs in a crowded app market.
- **Solution/Approach:** Designed a **minimalist, culturally relevant landing page** with a clear **above-the-fold CTA**, conducted **geo-specific A/B testing** on ad copy (local dialects), integrated direct **App Store/Play Store links**, and optimized for **instant load times**.
- **Milestones:** Concept & Wireframe, Design & Copy, Development & Integration, **Launch with Localized A/B Tests**.
- **Duration of Service:** 9 weeks.
- **Key Result (KPIs):** **20% conversion rate on app installs (above industry average)**, **Top-performing Google App Campaigns** for local cuisine terms.
- **Client Feedback:** “The landing page is brilliant! It immediately drove installs and made our Singapore app launch a huge success with a great cost per install.”