{"id":824,"date":"2025-08-20T20:23:17","date_gmt":"2025-08-20T20:23:17","guid":{"rendered":"https:\/\/epikfunnel.com\/de\/?page_id=824"},"modified":"2025-08-20T20:23:17","modified_gmt":"2025-08-20T20:23:17","slug":"boosting-b2b-manufacturing-leads-a-131-yoy-increase-through-seo-cro","status":"publish","type":"page","link":"https:\/\/epikfunnel.com\/de\/case-studies-of-epik-funnel\/boosting-b2b-manufacturing-leads-a-131-yoy-increase-through-seo-cro\/","title":{"rendered":"Boosting B2B Manufacturing Leads: A 131% YoY Increase Through SEO & CRO"},"content":{"rendered":"\n
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Case Study: Boosting B2B Manufacturing Leads \u2013 131% YoY Increase<\/h1>\n <\/header>\n\n \n
\n

Overview<\/h2>\n

\n A niche B2B manufacturing company needed to significantly increase the number of qualified national leads for a specialty industrial product.\n Despite good technical expertise and product-market fit, their web presence was underperforming, and organic search visibility was slipping.\n <\/p>\n <\/section>\n\n \n

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Challenge<\/h2>\n

\n Generate qualified leads at a national scale for a niche B2B manufacturing product.\n The company\u2019s organic traffic had plateaued, older blog content was becoming stale,\n and on-site conversion was under-optimized. Paid campaigns were cost-prohibitive, so SEO and CRO became primary levers for growth.\n <\/p>\n <\/section>\n\n \n

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What We Did (Practical Approach)<\/h2>\n\n
\n
\n

CRO Testing & Optimization:<\/h3>\n
    \n
  • A\/B tested CTA placement and form design.<\/li>\n
  • Added certifications, reviews, and trust elements.<\/li>\n
  • Streamlined navigation paths to reduce drop-offs.<\/li>\n <\/ul>\n <\/div>\n\n
    \n

    SEO Content Pruning:<\/h3>\n
      \n
    • Audited and removed underperforming content.<\/li>\n
    • Redirected outdated URLs and consolidated pages.<\/li>\n <\/ul>\n <\/div>\n\n
      \n

      SEO Content Refreshes:<\/h3>\n
        \n
      • Updated target pages with new keyword research.<\/li>\n
      • Improved on-page SEO and content structure.<\/li>\n
      • Added technical specs, visuals, and industry data.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/section>\n\n \n
        \n

        Tools & Technology Used<\/h2>\n
          \n
        • Google Analytics<\/strong> \u2013 Traffic analysis & conversion tracking<\/li>\n
        • Google Search Console<\/strong> \u2013 SEO performance insights<\/li>\n
        • Hotjar<\/strong> \u2013 Heatmaps and user recordings<\/li>\n
        • SEMrush<\/strong> \u2013 Keyword research and audits<\/li>\n
        • Google Optimize<\/strong> \u2013 A\/B testing<\/li>\n
        • Screaming Frog<\/strong> \u2013 Technical SEO crawl<\/li>\n
        • Slack \/ ClickUp<\/strong> \u2013 Project coordination<\/li>\n <\/ul>\n <\/section>\n\n \n
          \n

          Timeline<\/h2>\n
          \n \n \n \n \n \n \n \n \n \n
          Phase<\/th>\n Activities<\/th>\n Duration<\/th>\n <\/tr>\n <\/thead>\n
          Audit<\/td>\n SEO & UX audit, keyword gap analysis<\/td>\n Week 1<\/td>\n <\/tr>\n
          Strategy<\/td>\n Content plan, test setup, redirect mapping<\/td>\n Week 2\u20133<\/td>\n <\/tr>\n
          Execution<\/td>\n Page updates, CRO implementation<\/td>\n Week 4\u20136<\/td>\n <\/tr>\n
          Testing<\/td>\n A\/B tests and content refreshes<\/td>\n Week 7\u201310<\/td>\n <\/tr>\n
          Analysis<\/td>\n Reporting and data validation<\/td>\n Week 11<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n

          Total Duration: ~11 Weeks<\/p>\n <\/section>\n\n \n

          \n

          Team Support<\/h2>\n
            \n
          • SEO Strategist<\/strong> \u2013 Led audit and content planning<\/li>\n
          • CRO Specialist<\/strong> \u2013 Designed A\/B tests and UX flow<\/li>\n
          • Content Writer<\/strong> \u2013 Updated and optimized content<\/li>\n
          • Developer<\/strong> \u2013 Handled redirects and code tweaks<\/li>\n
          • Project Manager<\/strong> \u2013 Ensured deadlines and coordination<\/li>\n <\/ul>\n <\/section>\n\n \n
            \n

            Challenges We Faced<\/h2>\n
              \n
            • Legacy content was cannibalizing SEO performance.<\/li>\n
            • High bounce rate on product and technical pages.<\/li>\n
            • Resistance from internal stakeholders to remove old pages.<\/li>\n
            • Conversion tracking was previously incomplete.<\/li>\n <\/ul>\n <\/section>\n\n \n
              \n

              Results & Outcome<\/h2>\n
                \n
              • \u2705 131% Increase<\/strong> in SEO leads YoY<\/li>\n
              • \u2705 48% Growth<\/strong> in organic traffic to refreshed pages<\/li>\n
              • \u2705 2.1x Conversion Rate<\/strong> on optimized landing pages<\/li>\n
              • \u2705 30% Decrease<\/strong> in bounce rate on key pages<\/li>\n
              • \u2705 Higher Lead Quality<\/strong> due to better content-target match<\/li>\n <\/ul>\n <\/section>\n\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"

                Case Study: Boosting B2B Manufacturing Leads \u2013 131% YoY Increase Overview A niche B2B manufacturing company needed to significantly increase the number of qualified national leads for a specialty industrial product. Despite good technical expertise and product-market fit, their web presence was underperforming, and organic search visibility was slipping. Challenge Generate qualified leads at a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-824","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/pages\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":1,"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/pages\/824\/revisions"}],"predecessor-version":[{"id":830,"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/pages\/824\/revisions\/830"}],"up":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/pages\/282"}],"wp:attachment":[{"href":"https:\/\/epikfunnel.com\/de\/wp-json\/wp\/v2\/media?parent=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}