{"id":826,"date":"2025-08-20T20:29:52","date_gmt":"2025-08-20T20:29:52","guid":{"rendered":"https:\/\/epikfunnel.com\/ca\/?page_id=826"},"modified":"2025-08-20T20:29:52","modified_gmt":"2025-08-20T20:29:52","slug":"driving-foot-traffic-80-increase-in-walk-ins-for-a-new-local-restaurant","status":"publish","type":"page","link":"https:\/\/epikfunnel.com\/ca\/case-studies-of-epik-funnel\/driving-foot-traffic-80-increase-in-walk-ins-for-a-new-local-restaurant\/","title":{"rendered":"Driving Foot Traffic: 80% Increase in Walk-Ins for a New Local Restaurant"},"content":{"rendered":"\n
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Case Study: Driving Foot Traffic \u2013 80% Increase in Walk-In Customers<\/h1>\n <\/header>\n\n \n
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Overview<\/h2>\n

\n A new local restaurant sought to rapidly grow its customer base by driving foot traffic to their physical location. \n Traditional marketing wasn\u2019t enough; they needed a hyper-local digital strategy targeting residents and nearby workers.\n <\/p>\n <\/section>\n\n \n

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Challenge<\/h2>\n

\n The client aimed to increase daily walk-in customers quickly after opening, build local awareness and trust, \n and stand out from other dining options in the neighborhood.\n <\/p>\n <\/section>\n\n \n

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What We Did (Practical Approach)<\/h2>\n\n
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Local SEO Strategies:<\/h3>\n
    \n
  • Optimized Google My Business profile with photos, hours, and menus.<\/li>\n
  • Built local citations and managed online reviews.<\/li>\n
  • Created localized website content targeting neighborhood keywords.<\/li>\n <\/ul>\n <\/div>\n\n
    \n

    Geofenced Mobile Ad Campaigns:<\/h3>\n
      \n
    • Used geofencing tech to deliver ads to users near the restaurant.<\/li>\n
    • Created enticing ad creatives highlighting specials and events.<\/li>\n
    • Scheduled ads around peak dining hours for better impact.<\/li>\n <\/ul>\n <\/div>\n\n
      \n

      Local Food Influencer Partnerships:<\/h3>\n
        \n
      • Engaged local food bloggers and micro-influencers.<\/li>\n
      • Hosted tasting events and encouraged social sharing.<\/li>\n
      • Leveraged influencer content to boost credibility.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/section>\n\n \n
        \n

        Tools & Technology Used<\/h2>\n
          \n
        • Google My Business<\/strong> \u2013 Listings and reputation management<\/li>\n
        • Facebook Ads & Google Ads<\/strong> \u2013 Geofencing & local targeting<\/li>\n
        • SEMrush \/ Moz Local<\/strong> \u2013 Local SEO and citation tracking<\/li>\n
        • BuzzSumo \/ Upfluence<\/strong> \u2013 Influencer identification<\/li>\n
        • Instagram & TikTok<\/strong> \u2013 Influencer content platforms<\/li>\n
        • Trello + Slack<\/strong> \u2013 Team coordination<\/li>\n <\/ul>\n <\/section>\n\n \n
          \n

          Timeline<\/h2>\n
          \n \n \n \n \n \n \n \n \n \n
          Phase<\/th>\n Activities<\/th>\n Duration<\/th>\n <\/tr>\n <\/thead>\n
          Discovery<\/td>\n Local market research and SEO audit<\/td>\n Week 1<\/td>\n <\/tr>\n
          Setup<\/td>\n Google My Business setup, ad campaign creation<\/td>\n Week 2<\/td>\n <\/tr>\n
          Launch<\/td>\n Ad campaigns and influencer events<\/td>\n Weeks 3\u20135<\/td>\n <\/tr>\n
          Optimize<\/td>\n Ad and SEO adjustments, review responses<\/td>\n Week 6<\/td>\n <\/tr>\n
          Evaluate<\/td>\n Foot traffic and campaign reporting<\/td>\n Week 7<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n

          Total Duration: ~7 Weeks<\/p>\n <\/section>\n\n \n

          \n

          Team Support<\/h2>\n
            \n
          • Local SEO Specialist<\/strong> \u2013 Managed listings and local content<\/li>\n
          • Paid Media Buyer<\/strong> \u2013 Set up and optimized geofenced ads<\/li>\n
          • Influencer Manager<\/strong> \u2013 Coordinated influencer partnerships and events<\/li>\n
          • Content Creator<\/strong> \u2013 Developed localized content and creatives<\/li>\n
          • Project Manager<\/strong> \u2013 Oversaw project timeline and team communication<\/li>\n <\/ul>\n <\/section>\n\n \n
            \n

            Challenges We Faced<\/h2>\n
              \n
            • Competitive local dining market requiring differentiation<\/li>\n
            • Initial lack of reviews and social proof<\/li>\n
            • Budget limits on paid ads<\/li>\n
            • Managing influencer expectations<\/li>\n <\/ul>\n <\/section>\n\n \n
              \n

              Results & Outcome<\/h2>\n
                \n
              • \u2705 80% Increase<\/strong> in walk-in customers<\/li>\n
              • \u2705 50% Growth<\/strong> in Google My Business engagement<\/li>\n
              • \u2705 30% Boost<\/strong> in local search rankings<\/li>\n
              • \u2705 High ROI on geofenced ads<\/li>\n
              • \u2705 Strong social buzz from influencer content<\/li>\n <\/ul>\n <\/section>\n\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"

                Case Study: Driving Foot Traffic \u2013 80% Increase in Walk-In Customers Overview A new local restaurant sought to rapidly grow its customer base by driving foot traffic to their physical location. Traditional marketing wasn\u2019t enough; they needed a hyper-local digital strategy targeting residents and nearby workers. Challenge The client aimed to increase daily walk-in customers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-826","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":1,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/826\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/826\/revisions\/832"}],"up":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/282"}],"wp:attachment":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/media?parent=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}