{"id":825,"date":"2025-08-20T20:26:56","date_gmt":"2025-08-20T20:26:56","guid":{"rendered":"https:\/\/epikfunnel.com\/ca\/?page_id=825"},"modified":"2025-08-20T20:26:56","modified_gmt":"2025-08-20T20:26:56","slug":"scaling-e-commerce-revenue-45-sales-growth-for-a-fashion-brand","status":"publish","type":"page","link":"https:\/\/epikfunnel.com\/ca\/case-studies-of-epik-funnel\/scaling-e-commerce-revenue-45-sales-growth-for-a-fashion-brand\/","title":{"rendered":"Scaling E-Commerce Revenue: 45% Sales Growth for a Fashion Brand"},"content":{"rendered":"\n
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Case Study: Scaling E-Commerce Revenue \u2013 45% Sales Growth<\/h1>\n <\/header>\n\n \n
\n

Overview<\/h2>\n

\n A fast-growing fashion brand wanted to boost its online revenue and increase customer loyalty. While their product catalog was strong, \n they faced low repeat customer rates and a high cart abandonment rate. They needed a multi-channel digital strategy to drive conversions and retention.\n <\/p>\n <\/section>\n\n \n

\n

Challenge<\/h2>\n

\n The client aimed to increase online sales, reduce cart abandonment, and improve retention and repeat purchase rates. \n Their existing marketing efforts were fragmented and lacked personalized messaging across customer touchpoints.\n <\/p>\n <\/section>\n\n \n

\n

What We Did (Practical Approach)<\/h2>\n\n
\n
\n

Targeted Email Marketing Campaigns:<\/h3>\n
    \n
  • Segmented customer lists by behavior and purchase history.<\/li>\n
  • Built automation flows: welcome, cart abandonment, post-purchase.<\/li>\n
  • Used A\/B testing to optimize open rates and conversions.<\/li>\n <\/ul>\n <\/div>\n\n
    \n

    Product Page Optimization:<\/h3>\n
      \n
    • Improved layout, especially for mobile UX.<\/li>\n
    • Added social proof (reviews), urgency tags, and guides.<\/li>\n
    • Optimized image load speeds for performance.<\/li>\n <\/ul>\n <\/div>\n\n
      \n

      Engaging Social Media Shopping Ads:<\/h3>\n
        \n
      • Launched dynamic product ads on Meta platforms.<\/li>\n
      • Used carousel and short-form video for seasonal collections.<\/li>\n
      • Retargeted users who visited but didn\u2019t convert.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/section>\n\n \n
        \n

        Tools & Technology Used<\/h2>\n
          \n
        • Klaviyo<\/strong> \u2013 Email marketing and automation<\/li>\n
        • Shopify + GA4<\/strong> \u2013 E-commerce tracking and reporting<\/li>\n
        • Meta Ads Manager<\/strong> \u2013 Social media advertising<\/li>\n
        • Hotjar<\/strong> \u2013 User behavior insights<\/li>\n
        • Canva \/ Figma<\/strong> \u2013 Creative design for ads and emails<\/li>\n
        • Slack + Trello<\/strong> \u2013 Internal coordination<\/li>\n <\/ul>\n <\/section>\n\n \n
          \n

          Timeline<\/h2>\n
          \n \n \n \n \n \n \n \n \n \n
          Phase<\/th>\n Activities<\/th>\n Duration<\/th>\n <\/tr>\n <\/thead>\n
          Discovery<\/td>\n Data review, audience segmentation<\/td>\n Week 1<\/td>\n <\/tr>\n
          Build<\/td>\n Email flows, product page testing<\/td>\n Week 2\u20133<\/td>\n <\/tr>\n
          Launch<\/td>\n Go live with ads and campaigns<\/td>\n Week 4<\/td>\n <\/tr>\n
          Optimize<\/td>\n A\/B testing, retargeting improvements<\/td>\n Week 5\u20136<\/td>\n <\/tr>\n
          Evaluate<\/td>\n Reporting and growth planning<\/td>\n Week 7<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n

          Total Duration: ~7 Weeks<\/p>\n <\/section>\n\n \n

          \n

          Team Support<\/h2>\n
            \n
          • E-commerce Strategist<\/strong> \u2013 Oversaw funnel and campaign flow<\/li>\n
          • Email Marketer<\/strong> \u2013 Built automated workflows<\/li>\n
          • Paid Media Manager<\/strong> \u2013 Ran Meta shopping ads<\/li>\n
          • UX Designer<\/strong> \u2013 Improved site and product page design<\/li>\n
          • Developer<\/strong> \u2013 Handled speed and site performance<\/li>\n <\/ul>\n <\/section>\n\n \n
            \n

            Challenges We Faced<\/h2>\n
              \n
            • High cart abandonment rate with no recovery system<\/li>\n
            • Mobile experience was under-optimized<\/li>\n
            • Lack of visual consistency across channels<\/li>\n
            • Initial customer data segmentation was weak<\/li>\n <\/ul>\n <\/section>\n\n \n
              \n

              Results & Outcome<\/h2>\n
                \n
              • \u2705 45% Increase<\/strong> in online sales<\/li>\n
              • \u2705 60% Increase<\/strong> in email-attributed revenue<\/li>\n
              • \u2705 25% Reduction<\/strong> in cart abandonment<\/li>\n
              • \u2705 2x ROAS<\/strong> on Meta ad campaigns<\/li>\n
              • \u2705 Improved retention<\/strong> through automated workflows<\/li>\n <\/ul>\n <\/section>\n\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"

                Case Study: Scaling E-Commerce Revenue \u2013 45% Sales Growth Overview A fast-growing fashion brand wanted to boost its online revenue and increase customer loyalty. While their product catalog was strong, they faced low repeat customer rates and a high cart abandonment rate. They needed a multi-channel digital strategy to drive conversions and retention. Challenge The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-825","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":1,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/825\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/825\/revisions\/831"}],"up":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/282"}],"wp:attachment":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/media?parent=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}