{"id":823,"date":"2025-08-20T20:09:13","date_gmt":"2025-08-20T20:09:13","guid":{"rendered":"https:\/\/epikfunnel.com\/ca\/?page_id=823"},"modified":"2025-08-20T20:17:55","modified_gmt":"2025-08-20T20:17:55","slug":"driving-franchise-leads-how-we-increased-campground-ownership-interest-by-32","status":"publish","type":"page","link":"https:\/\/epikfunnel.com\/ca\/case-studies-of-epik-funnel\/driving-franchise-leads-how-we-increased-campground-ownership-interest-by-32\/","title":{"rendered":"Driving Franchise Leads: How We Increased Campground Ownership Interest by 32%"},"content":{"rendered":"\n
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Case Study: Driving Franchise Leads \u2013 32% Increase in Interest Forms<\/h1>\n <\/header>\n\n \n
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Overview<\/h2>\n

\n A national franchise brand wanted to increase interest from individuals looking to own and operate a local campground.\n Their existing campaigns were underperforming, and the brand sought a targeted approach to generate more qualified leads\n through interest form submissions.\n <\/p>\n <\/section>\n\n \n

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Challenge<\/h2>\n

\n The client needed to generate a higher volume of qualified interest forms from individuals interested in owning a campground franchise.\n Existing remarketing efforts were outdated and not optimized for conversion, and visitor behavior was not being effectively leveraged.\n <\/p>\n <\/section>\n\n \n

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What We Did (Practical Approach)<\/h2>\n

\n Our team took a strategic, data-driven approach focused on audience analysis and campaign optimization:\n <\/p>\n\n

\n
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Analyzed Google Analytics Data:<\/h3>\n
    \n
  • Identified high-traffic, high-intent pages.<\/li>\n
  • Mapped user flow to see where potential leads were dropping off.<\/li>\n <\/ul>\n <\/div>\n\n
    \n

    Built Targeted Remarketing Audiences:<\/h3>\n
      \n
    • Created remarketing segments based on visits to franchise-related pages.<\/li>\n
    • Excluded users who already completed the form to avoid redundancy.<\/li>\n <\/ul>\n <\/div>\n\n
      \n

      Revamped the Remarketing Campaign:<\/h3>\n
        \n
      • Designed new ad creatives with clearer CTAs.<\/li>\n
      • Adjusted bidding strategies for warmer audiences.<\/li>\n
      • Created split tests to find the most effective copy and visual layout.<\/li>\n <\/ul>\n <\/div>\n\n
        \n

        Optimized the Landing Page:<\/h3>\n
          \n
        • Reduced form length to minimize friction.<\/li>\n
        • Improved mobile responsiveness and load speed.<\/li>\n
        • Incorporated trust signals (testimonials, franchise success stats).<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/section>\n\n \n
          \n

          Tools & Technology Used<\/h2>\n
            \n
          • Google Analytics<\/strong> \u2013 Behavioral insights & audience segmentation<\/li>\n
          • Google Ads<\/strong> \u2013 Remarketing campaign management<\/li>\n
          • Hotjar<\/strong> \u2013 User behavior tracking (heatmaps and scroll tracking)<\/li>\n
          • Unbounce<\/strong> \u2013 Landing page optimization & A\/B testing<\/li>\n
          • Tag Manager<\/strong> \u2013 Conversion tracking<\/li>\n
          • Slack \/ Asana<\/strong> \u2013 Team coordination and milestone tracking<\/li>\n <\/ul>\n <\/section>\n\n \n
            \n

            Timeline<\/h2>\n
            \n \n \n \n \n \n \n \n \n \n
            Phase<\/th>\n Activities<\/th>\n Duration<\/th>\n <\/tr>\n <\/thead>\n
            Discovery<\/td>\n Analytics review, audience identification<\/td>\n Week 1<\/td>\n <\/tr>\n
            Strategy<\/td>\n Campaign planning, landing page audit<\/td>\n Week 2<\/td>\n <\/tr>\n
            Execution<\/td>\n Campaign & landing page revamp<\/td>\n Week 3\u20134<\/td>\n <\/tr>\n
            Optimization<\/td>\n A\/B testing, adjustments<\/td>\n Week 5\u20136<\/td>\n <\/tr>\n
            Reporting<\/td>\n Final analysis & documentation<\/td>\n Week 7<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n

            Total Duration: ~7 Weeks<\/p>\n <\/section>\n\n \n

            \n

            Team Support<\/h2>\n

            This project was a collaborative effort involving:<\/p>\n

              \n
            • Digital Strategist<\/strong> \u2013 Oversaw campaign strategy and analytics<\/li>\n
            • Paid Media Specialist<\/strong> \u2013 Executed Google Ads remarketing campaign<\/li>\n
            • UX Designer<\/strong> \u2013 Improved landing page structure and design<\/li>\n
            • Content Writer<\/strong> \u2013 Optimized form page copy and ad creatives<\/li>\n
            • Developer<\/strong> \u2013 Implemented tracking and technical optimizations<\/li>\n <\/ul>\n <\/section>\n\n \n
              \n

              Challenges We Faced<\/h2>\n
                \n
              • Low Initial Engagement:<\/strong> Existing traffic was not converting due to poor targeting and a cluttered form experience.<\/li>\n
              • Audience Noise:<\/strong> The general traffic mix included non-qualified users, requiring precise segmentation.<\/li>\n
              • Creative Fatigue:<\/strong> Previous ad creatives had been reused for too long and underperformed.<\/li>\n <\/ul>\n <\/section>\n\n \n
                \n

                Results & Outcome<\/h2>\n
                  \n
                • \u2705 32% Increase<\/strong> in completed franchise interest forms<\/li>\n
                • \u2705 25% Decrease<\/strong> in bounce rate on the form page<\/li>\n
                • \u2705 18% Lower CPC<\/strong> due to better quality scores and audience targeting<\/li>\n
                • \u2705 Higher quality leads<\/strong> based on follow-up form submissions<\/li>\n <\/ul>\n <\/section>\n\n<\/article>\n\n\n\n\n\n

                  <\/p>\n","protected":false},"excerpt":{"rendered":"

                  Case Study: Driving Franchise Leads \u2013 32% Increase in Interest Forms Overview A national franchise brand wanted to increase interest from individuals looking to own and operate a local campground. Their existing campaigns were underperforming, and the brand sought a targeted approach to generate more qualified leads through interest form submissions. Challenge The client needed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-823","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/comments?post=823"}],"version-history":[{"count":3,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/823\/revisions"}],"predecessor-version":[{"id":829,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/823\/revisions\/829"}],"up":[{"embeddable":true,"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/pages\/282"}],"wp:attachment":[{"href":"https:\/\/epikfunnel.com\/ca\/wp-json\/wp\/v2\/media?parent=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}